Bastion, a UK-based communications agency, has expanded its global footprint by opening a North American office. This new branch, named Bastion America, is led by Rebekah Nicodemus, a seasoned professional with a strong background in the gaming industry. Her expertise includes leading communications for Amazon Game Studios and Amazon Web Services, as well as managing accounts at Grayling, a UK-based PR agency.
Bastion has been a prominent player in the UK communications industry since its establishment in 1992. The agency has been representing Amazon Game Studios in the UK for the past six years, showcasing its expertise in the gaming sector. Now, with the opening of Bastion America, the agency aims to provide its specialized services to gaming clients across North America.
The new office will focus on strategic counsel, media and influencer relations, social and community engagement, corporate and crisis communications, and marketing consultancy. Ravi Vijh, the Managing Director, revealed that Amazon Games Studios is the agency's first client, and they are in active discussions with other potential clients.
Rebekah Nicodemus expressed her enthusiasm for the new venture, emphasizing her reliance on Bastion's strategic thinking and problem-solving abilities. She is confident that the agency's global network will enable them to deliver exceptional service to their North American clients.
Ravi Vijh further highlighted Nicodemus' compatibility with Bastion's client-centric approach, citing her successful track record in the industry. The agency's expansion into North America is a significant step, offering a unique blend of strategic communications and a client-first mindset to the gaming industry in the region.
