Imagine witnessing every Super Bowl in history—every thrilling play, every historic moment, every legendary athlete. That’s the life of John Biever, the photographer whose lens has immortalized six decades of football’s grandest stage. But here’s where it gets fascinating: Biever isn’t just a spectator; he’s a living archive of the Super Bowl itself, having attended every single game since its inception in 1967. Now, as he prepares to retire after Super Bowl 60, we dive into his five most cherished shots—each a testament to his unparalleled career. And this is the part most people miss: these aren’t just photos; they’re snapshots of history, culture, and the evolution of America’s favorite sport.
Biever’s journey began at 15 when he accompanied his father, Vernon—the Green Bay Packers’ team photographer—to the very first Super Bowl between the Packers and the Kansas City Chiefs. Since then, his career has spanned decades, from shooting for NFL Properties and Sports Illustrated to capturing moments for NFL Photos. At 74, he’s sharing the stories behind his favorite images, and they’re as captivating as the games themselves.
1. Max McGee at Super Bowl I (1967)
Max McGee’s touchdown run in the inaugural Super Bowl isn’t just a historic play—it’s a time capsule. Biever’s shot captures the moment, but it’s the empty seats in the background that tell a story of a younger, less commercialized era. Controversial thought: Could the Super Bowl’s explosive growth overshadow its humble beginnings? Let’s discuss.
2. Joe Namath at Super Bowl III (1969)
Joe Namath’s victory celebration after guaranteeing a Jets win over the Colts is more than a photo—it’s a turning point. This AFL victory paved the way for the NFL-AFL merger, reshaping football forever. But here’s the debate: Was Namath’s bold prediction a stroke of genius or just lucky timing? Share your take below.
3. John Madden at Super Bowl XI (1977)
Biever’s perfectly timed shot of John Madden being carried off the field after the Raiders’ victory is pure joy. It’s a reminder of Madden’s larger-than-life personality and his impact on the sport. Fun fact: This photo was possible only because Biever was in the right place at the right time—a skill he’s honed over decades.
4. Tom Brady at Super Bowl LV (2021)
A spotlight on Tom Brady’s face as he prepared to lead the Buccaneers to victory is iconic. But here’s the twist: This was the COVID-19 Super Bowl, where photographers were banned from the field. Biever’s strategic positioning in the end zone—courtesy of NFL Photos—made this shot possible. Question for you: Does Brady’s dominance make him the GOAT, or is it the era he played in? Let’s hear your thoughts.
5. Patrick Mahomes at Super Bowl LVII (2023)
Mahomes’ scramble, captured with Travis Kelce in the foreground, is a masterclass in composition and intensity. Biever’s ability to frame both Kansas City stars in one shot is a testament to his skill. Bold claim: Is Mahomes the face of the modern NFL? Comment your opinion.
As Biever steps away from the lens, his legacy remains—a visual chronicle of the Super Bowl’s evolution. From empty seats to sold-out stadiums, from Namath’s guarantee to Mahomes’ magic, his photos tell a story bigger than the game itself. Final thought: What’s your favorite Super Bowl moment, and why? Let’s keep the conversation going in the comments!
